Driving Ticket Sales

5 Trends in Ticketing Technology

Theatres are not exempt from the transition away from paper to electronics. Tickets are increasingly purchased, confirmed, and delivered through an online platform. These trends are fast moving, but incredibly important to consumers. Here are five of the trends we notice happening in electronic event ticketing technology as theatres of all sizes move away from […]
Read More

Know Your Audience: Performing Arts Organizations and the Millennials

Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from! There’s quite a bit of talk about the millennials and for good reason; according to the […]
Read More

Maximizing Your Community Theater’s Event Value: Managing Discounts as a Ticket Pricing Strategy

Here we are with the fourth installment of the Maximizing Your Community Theater’s Event Value series. Here’s what we’ve covered so far: Part 1: An Introduction and Overview Part 2: Increasing Ticket Sales Part 3: Assigned Seating as an Optimal Ticket Pricing Strategy Today we will discuss the right way to offer discounted tickets to […]
Read More

Maximizing Your Community Theater’s Event Value: Increasing Ticket Sales

Welcome back to the second installment of Maximizing Your Community Theater’s Event Value series. Our previous post introduced the concept of maximizing event value and outlined the different ways in which your organization could go about achieving a more valuable event. Today we will be discussing the first component in our event value framework: ticket volume […]
Read More

Performing Arts Subscription Series: Who Needs Them? Who Buys Them?

Why Do Performing Arts Organizations Offer Subscriptions? There are a number of different reasons that a performing arts organization might elect to offer a theatre subscription series. Your organization might wish to reward regular attendees for their loyalty, just like Theatre Cambrian. Dale Pepin, chair of the Theatre Cambrian board said that “We implemented it because […]
Read More

Event Marketing Basics: 3 Things That Your Performing Arts Organization is Doing Wrong

Have you ever wondered why you aren’t reaching capacity for your productions or fundraisers? You’re not alone in your pondering! Here are three common event marketing mistakes made by performing arts organizations, as well as some potential event marketing solutions. Your Event Lacks Credibility Make sure that your event’s online content is a clear and […]
Read More