Big happenings are afoot in the event ticketing industry! Just a little over a month ago a rather monumental acquisition took place; San Francisco-based company, Ticketfly, bought Vancouver owned and operated company, Northern Tickets, for an undisclosed amount. Prior to this acquisition, Northern Tickets was the in-house ticketing organization for the MRG Group, which has affiliations with such prestigious establishments and events as the Vogue Theatre and the Vancouver International Jazz Festival.
This acquisition (announced March 20th, 2015) marks the second in Ticketfly’s Canadian expansion history. They initially entered the Canadian market in 2013 with the purchase of Prime Box Office. Just two years later, they have now expanded to include over 120 Canadian partners across the country, which include London Music Hall, Beau’s Brewery, and Horseshoe Tavern (just to name a few).
CC Image by Lisa Pinehill
This further expansion into the Canadian market will only continue to help Ticketfly develop and grow. Having just seen their best year yet since opening in 2009 when they sold their very first ticket, their 2014 statistics are pretty impressive. Last year they processed approximately 16 million tickets for over 90,000 events across the United States. Their cumulative sales since opening are sitting at approximately one billion USD, with $500 million in gross sales being processed in 2014 alone.
“We’re in that new era where the customer service experience isn’t at the point where they purchase the ticket, but goes from when they first hear a band all the way to when they want to show pictures of that show with friends and family.” – Matt Gibbons, MRG Group President
TicketPeak is completely on board with this relatively new and extended concept of the customer service experience. We want to help your performing arts organization provide a complete, enjoyable, and frustration-free experience for your patrons, from purchase to packing the theater and beyond!
Click here if you’re interested in learning more about all that TicketPeak can offer your performing arts organization.