Facebook for Your Performing Arts Marketing Plan: How To Create a Business Page

Today’s article is a follow-up post to our Social Media for Your Performing Arts Marketing Plan series. In this article you will find a simple guide (with step-by-step pictures) to help you set up your Facebook Business Page for your performing arts organization. If you haven’t already, read our article about using Facebook for your Performing Arts Marketing Plan!

As previously discussed, Facebook provides a fantastic, easy-to-use, free platform for your organization to connect with existing audience members, sponsors and donors. With over 1.2 billion users worldwide, you are also quite likely to attract new fans and audience members. Let’s get started and help you set up your very own Facebook Business Page.
1) Sign In to your Personal Facebook Account
This step is really easy! If you don’t have a Facebook account, simply click here and fill out a few basic questions about yourself to get the ball rolling.

Log in to your personal account…or fill out some basic info about yourself to sign up!
2) Go to www.facebook.com/pages/create.php 
This link will allow you to create a new page for your performing arts organization. You should end up on a page that looks like this:

You’re ready to start creating a business page!
3) Choose a Category for your Organization
At this point you will be asked to choose a category for your organization. If you’re unsure about where your company fits, click on one of the categories and scroll through some of the subcategories in the drop-down menu. Try not to stress too much about your decision because this can be changed later.

DON’T choose “Local Business” unless you actually have a “brick and mortar” business.

Pick a Category for your Business Page
4) Choose a Sub-Category and Facebook Page Name
Be careful when you choose your Facebook Page Name since this is difficult to change. We suggest that you keep it simple – use your organization’s name!

TicketPeak Example – Completed Sub-Category and Page Name
5) Fill in the “About” Section
You are now ready to write a description about your organization. You can also add a link to your website and include any relevant addresses (such as performance locations). This is another step that shouldn’t be too stressful – almost all of it can be edited and changed later!

Adding a link to your website is a great idea because this allows you to gain a valuable backlink which will direct social users to your main domain. Also consider including your organization’s main keywords in the description – this will help your page appear in relevant Facebook search results.

TicketPeak Example of completed “About”

DO give some thought to your page’s URL because this can only be changed once! Again, a sure bet is to use your organization’s name.
6) Say Cheese! Choose a Profile Picture
The optimal size for a Facebook profile picture is 180 by 180 pixels, but other sizes can be cropped and edited to work. You can upload an image from your computer or import images directly from your organization’s website. Just like personal account profile pictures, this photo can be changed at any time in the future.

Smile for the camera! Select a profile picture that represents your organization, resonates with your target audience, and is easy to recognize in a thumbnail.

You can skip this for now and choose a profile picture later, but remember that pages with profile pictures are more attractive to visitors. It’s best to choose a picture sooner rather than later.
7) You’re Almost Done!
You’ve almost completed your Facebook Business page and should have something that looks like this:

Almost finished – TicketPeak Example

At this point, we suggest that you add a cover photo, create photo albums with some of your organization’s images, review your “Permissions and Settings” and finally – invite people to “Like” your page!

DO think about which tab will be your default landing tab – this determines where your visitors end up when they first visit your page. Choose the tab that is going to offer the most useful information and entice visitors to continue exploring your page.

Last but certainly not least: remember to keep a regular stream of content on your wall! The more relevant content that you have, the more likely your fans are to interact with you and create visibility for your organization.

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