Driving Ticket Sales

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What Do We Mean by “Audience Services?”

A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a winning front-of-house staff, and both the associates […]
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5 Trends in Ticketing Technology

Theatres are not exempt from the transition away from paper to electronics. Tickets are increasingly purchased, confirmed, and delivered through an online platform. These trends are fast moving, but incredibly important to consumers. Here are five of the trends we notice happening in electronic event ticketing technology as theatres of all sizes move away from […]
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5 Things Your Community Theatre Can Learn From The ALS #IceBucketChallenge

Love it or hate it, the ALS #IceBucketChallenge has taken the social media world by storm. Everyone from Matt Damon to your grandmother has participated and people are taking note! But you’re probably wondering why you’re reading about it here…what exactly does this have to do with your community theatre troupe or performing arts organization? […]
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