Dynamic Ticket Pricing

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Dynamic Ticket Pricing in Pro Sports Leagues: What it Means and Why it’s Important to Performing Arts Organizations

As a follow-up to our previous article about the Fan Freedom Project, we’ve decided to discuss a somewhat new and controversial ticket pricing strategy to the sports and entertainment industry: dynamic pricing. FFP recently published an article via Sonic Rising regarding the use of dynamic pricing in the NBA, so we’ve decided to do a […]
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